Paul Abood is in the business of images, ideas, and knowing exactly how big the logo should be.

Paul is a Cleveland-born, Chicago-weathered art director and designer whose focus lies in campaign direction, visual identity, and brand design.

He began his career at Leo Burnett Chicago, where he made a TV spot with ostriches wearing VR headsets, helped the world’s largest vice brand go from saddles to motorcycles, and checked play Super Smash Bros while working on Super Smash Bros off his bucket list.

He then went to TBWA\Chiat\Day New York, where he designed brand guidelines for a massive techie car brand, took over a Manhattan newsstand to call BS on today’s fake news, and helped make a few ads for a certain neon green soda, without drinking any of it.

Paul has collaborated with several other award-winning agencies and studios, most recently as a creative director with GrandArmy. He is now available for short-term and contract work within the realms of campaign direction, branding, and visual identity.